CRM software for the UAE: from the first call to a paid invoice
A CRM system for Dubai and the UAE. Leads from WhatsApp, the website and calls land in one pipeline; quotes go out in AED with VAT, and a won deal becomes the invoice without retyping. AED 99 per user per month.
AED 99 per user per month. One-time setup from AED 2,999, done by our team in Dubai. Live within two weeks, or the setup fee back.
AED 99
per user, per month
2 weeks
typical time to go live
1 pipeline
WhatsApp, web and calls
AR / EN
quotes and screens
The lead is not lost in the CRM. It is lost between the CRM and the invoice.
Most UAE sales teams keep leads in WhatsApp, quotes in Word and invoices in a program the salesperson never opens.
Today, in most UAE companies
- Leads in WhatsApp chats that leave with the salesperson
- Quotes retyped into Word, then retyped again into the invoice
- Follow-ups that depend on memory
- The owner asks what is in the pipeline and gets a guess
With Xrero
- Every lead in one pipeline with its source, owner and next step
- The quote is priced from your product list, in AED with VAT
- Follow-ups scheduled on the deal, with reminders
- Pipeline value, win rate and this month's expected invoices, live
What you get on day one
A CRM wired to quotes, invoices and the books, not a contact list.
Leads from every door
WhatsApp, website forms, calls and referrals arrive in one pipeline with the source kept, so you know which channel pays.
Pipeline stages you define
New, qualified, proposal, negotiation, won: your stages, your probabilities; drag a card and the forecast moves.
Quotes in AED with VAT
Priced from your product list, VAT 5% shown, your logo and terms, in Arabic and English, sent from the deal.
Won deal becomes the invoice
Mark the deal won and the tax invoice is created from the same lines; the accountant never retypes a quote.
Follow-ups that do not depend on memory
Calls, meetings and next steps scheduled on the deal with reminders; a quiet deal shows up as quiet.
Reports the owner reads
Pipeline value by stage, win rate by salesperson and expected invoices this month, on a phone.
One record per customer
The customer's quotes, invoices, payments and tickets sit on one card, so the salesperson sees what the accountant sees.
Set up for you
Your contacts, products and open deals are loaded by our team in Dubai; your sales team learns on its own pipeline.
How selling in the UAE works in the system
The habits of a UAE sales team are the defaults, not customisation.
WhatsApp as the first channel
A WhatsApp enquiry becomes a lead with the number and the first message attached, and the follow-up is recorded on the deal.
Quotes with VAT and TRN
Every quote shows VAT 5% separately and carries your TRN, so the invoice it becomes is compliant without edits.
Bilingual documents
The quote goes out in Arabic, English or both, in one layout.
Payment terms and cheques
Advance, on-delivery or post-dated cheque terms on the quote carry to the invoice and the receivables follow-up.
Lost reasons that teach
A lost deal records why, so the monthly review shows price, timing or competitor, not opinions.
Sales targets per person
Monthly targets against invoiced revenue, not against promises.
How the setup goes
We do the implementation ourselves, from the first call to the first month-end.
A 20-minute look
We show the pipeline, a quote and the invoice it becomes, on deals like yours.
We load your pipeline
Contacts, products and open deals migrate from your sheet or your current CRM; you check before you rely on it.
You sell with us on hand
Most teams work the pipeline within two weeks, with our Dubai team on WhatsApp while they settle in.
Pricing, in the open
The same numbers are on our pricing page. No annual maintenance fee, no per-module surprises.
Monthly
AED 99
per user, per month - every module included
- Accounting, invoicing, VAT and corporate tax
- Inventory, purchasing, sales and CRM
- POS, HR and payroll with WPS
- Arabic and English, works on any phone, support from Dubai
One-time setup
AED 2,999
one-time, depending on the size of the business
- Data migration: customers, products, balances, staff
- Configuration for your VAT, banks and documents
- Training on your own numbers
- Live within two weeks, or the setup fee back
15-Day Trial Included. Prices in AED, excluding VAT. Full price list: xrero.com/pricing.
Built for UAE businesses
Xrero is built for trading companies, contractors, restaurants, shops, clinics and service firms across Dubai, Abu Dhabi, Sharjah and the northern emirates.
Questions we get asked
Straight answers, the same ones we give on the phone.
Is this a CRM or an ERP?
A CRM inside an ERP. The pipeline, quotes and follow-ups are the CRM; the invoice, payment and books the deal turns into are the ERP, on the same record.
Does it capture WhatsApp leads?
Yes. A WhatsApp enquiry becomes a lead in the pipeline with the number attached, and follow-ups are recorded on the deal.
Can I import my contacts and deals?
Yes. Contacts, products and open deals are migrated as part of the setup, from a spreadsheet or an export of your current CRM.
Do quotes include VAT?
Yes. Quotes are priced from your product list with VAT 5% shown separately and your TRN, in Arabic and English.
What happens when a deal is won?
The tax invoice is created from the quote lines in one step, payment is recorded against it, and the books update. Nothing is retyped.
Does it work on the phone?
Yes. The pipeline, deals and follow-ups work on any phone browser, in Arabic or English.
Can I connect it to my website forms?
Yes. Website forms and landing pages create leads with their source, so the report shows which channel pays.
What does it cost?
AED 99 per user per month, and a one-time setup from AED 2,999 depending on the size of the business. No annual maintenance fee, 15-Day Trial Included, and the full price list is public on the pricing page.
See your own pipeline on the screen
Twenty minutes on WhatsApp or a call. Send us five deals and we show the pipeline, the quote and the invoice.
Talk to us on WhatsAppPage updated 8 September 2026.