About us · Dubai

Built in Dubai, for how UAE businesses work

Started in Dubai in 2023: one system for VAT, WPS payroll, sales and stock, in Arabic and English, priced in dirhams.

No card needed · AED 99 per user a month after the trial · set-up from AED 2,999
VAT 201 · Q3 2026AED 48,215.40● From your own invoices
Every screenArabic and English
WPS · October runSIF file ready
2023founded in Dubai
Arabic + Englishevery screen, invoice and payslip
AED 99per user a month · set-up from AED 2,999
Same dayreplies on working days, from Dubai
Get a price

Get a price for your company

Four short fields. A person in Dubai replies on WhatsApp the same working day.

No card, no payment details. We use your details only to reply to you.

alnoor.xrero.com
Good morning, Al Noor TradingOctober
Sales · OctoberAED 412,860+8%
VAT payable · Q3AED 48,215Return ready to review
Payroll · OctoberAED 94,350WPS file ready
INV/2026/0412 · Gulf Star ContractingPaidAED 12,600
BILL/2026/0318 · Emirates PackagingMatched to orderAED 8,925
October payroll · 38 staffSIF file readyAED 94,350
Bank · current account42 of 44 lines matched
Al Quoz warehouse120 cartons received● Stock updated
Why Xrero exists

UAE firms had two bad options

Oversized global systems, or spreadsheets pretending to be accounting. Neither understood VAT, WPS or Arabic.

The usual wayWith Xrero
LanguageArabic added later, screen by screenArabic and English on every screen
VATWorked out by hand at quarter endVAT 201 figures come from your books
PayrollExported to Excel to build the WPS fileSIF file made from the approved run
PricePriced in dollars, converted every monthPriced and billed in dirhams
Made here

Made in Dubai, for companies that work here

Designed, built and supported from Dubai, under the rules UAE companies actually file under.

  • Arabic and English on every screen
  • Support from Dubai, the same working day
  • Saudi Arabia through SIF International, Riyadh

We plan from real months, not feature lists.

Every workflow checked against a real UAE month.

What we believe

Four rules we build by

01UAE rules built in, not added later

VAT 201, corporate tax, WPS files and dirham billing, from the first screen.

02Arabic first, not a translation layer

Every screen, report and invoice works right to left, on the same records.

03AI does the boring part, people decide

It reads receipts and sorts expenses, so your team spends time on judgement.

04Your data stays yours

Your own database, backed up twice a day, exported whenever you want.

How we got here

From one brief to a full system

Dates and what shipped, nothing more.

  1. 2023The idea

    Started in Dubai to give UAE companies one system that fits their rules.

  2. 2025First systems live

    Restaurants, manufacturers and retailers in Dubai first; every screen refined on their feedback.

  3. 2026Arabic and English, everywhere

    WPS files, VAT 201 returns, corporate tax and the AI assistant, all live.

  4. September 2026The Saudi edition

    ZATCA Phase 2 e-invoicing (Fatoora), offered in the Kingdom by SIF International, Riyadh.

  5. NextReady for UAE e-invoicing

    Getting every customer ready for the rollout, and building the apps they ask for.

Who you will talk to

A founder-led company in Dubai

Moustafa SamirFounder and CEO

Leads the product and writes to customers himself, in Arabic and English. Demos are founder-led.

Where we are
OfficeDubai, United Arab Emirates
Pricing

Priced in dirhams, in the open

AED 99 per user / month

AED 83 per user a month on the annual plan.

  • All the apps for your industry
  • VAT, corporate tax and WPS included
  • Your own workspace and database, backed up twice a day
  • Arabic and English for every user
Start your 15-day trial
Optional set-up
From AED 2,999

Our team configures the system, moves in your data and trains your staff. Paid once.

See pricing in detail →

Common questions

Is Xrero the same as Xero?

No. Xrero (spelled X-R-E-R-O) is a Dubai company founded in 2023. It is not affiliated with Xero Limited of New Zealand.

Where is Xrero based?

In Dubai. We serve companies across the UAE; in Saudi Arabia, Xrero is offered by SIF International in Riyadh.

Does Xrero file our VAT return with the FTA?

No. Xrero prepares the VAT 201 figures from your records; you or your accountant file on the FTA portal. We claim no government approval.

How do we start?

Open a 15-day trial with no card, or book a 20-minute demo. AED 99 per user a month; with our set-up (from AED 2,999), most teams are live in about two weeks.

Built in Dubai. See it on your own business.

Start your 15-day trialTalk to us on WhatsApp