Team · Dubai

A Dubai team that answers its own phone

Engineers, designers and people who ran UAE businesses, in one office. The founder still talks to customers himself.

Sunday to Thursday, 9 am to 6 pm Dubai time · AED 99 per user a month · set-up from AED 2,999
Support · WhatsAppReplied at 09:31
Set-up · week 2 of 3Salary structures loaded
Spoken hereArabic · English
Dubaione office, one team
Arabic + Englishspoken by the team
Same dayreplies on working days
About 2 weeksto go live with our set-up
The founder

Founder-led, and still on the phone

Moustafa SamirFounder and CEO

Leads the product and writes to customers himself. The 20-minute demos are founder-led.

Founded Xrero in Dubai, 2023Arabic · English
The short version

The people who write the code also set up customers and answer support.

So the person who hears about a problem can usually fix it.

Book a demo with the founder
Who does what

Three kinds of work, in one room

Build and runEngineers

Build and run the platform: every workspace, its database and twice-daily backups.

Both languagesDesigners

Make every screen, invoice and payslip work in Arabic and English.

A real monthPeople who ran UAE businesses

Check every workflow against a real month: VAT, WPS, invoices and stock.

Around one table

Small enough to sit at one table

Engineering, design and set-up sit side by side, so your WhatsApp reaches people who can act.

  • One office, in Dubai
  • Arabic and English around the table
  • The founder in the same room
How a set-up runs

Set-up done with you, not handed over

A Growth set-up: five apps in about three weeks. Every task, and who has it.

Set-up plan · Al Noor Trading LLC · GrowthWeek 2 of 3 · on plan
TaskWithWeek 11Week 2 · now2Week 33
Kick-off call: company, VAT and usersXrero + you
Chart of accounts, taxes, opening balancesXrero
Customers, suppliers and 1,240 products importedXrero
Employees, contracts and salary structuresXrero + HR
Training: sales and accounts, in ArabicXrero
Training: HR and payroll, in EnglishXrero
First tax invoice and first payroll runYou
Go liveTogether
Next sessionTuesday 10:00 · HR and payroll trainingOn a screen-share

Your question reaches the people who can fix it.

Sunday to Thursday, 9 am to 6 pm.

How we work

Three things we hold ourselves to

Written down, so you can hold us to them.

  1. Set-up is done with you, not handed to you.
  2. If part of your work does not fit, we build it.
  3. We reply the same working day.
Where we areDubai, United Arab Emirates
HoursSunday to Thursday, 9 am to 6 pm Dubai time
We are hiringSales Representative, UAE
Full timeDubaiArabic and English

Two or more years of B2B sales in the UAE. Send two lines about the last thing you sold.

Common questions

Can I talk to the founder?

Yes. The 20-minute demos are founder-led. Book one, or write on WhatsApp and ask for Moustafa.

Who sets up our system?

Our Dubai team, with you: your data moved in and training in Arabic or English. Set-up from AED 2,999; the subscription is AED 99 per user a month.

Do you work outside Dubai?

Yes, across the UAE, on calls and screen-shares. In Saudi Arabia, Xrero is offered by SIF International in Riyadh.

Can you build something specific to our business?

Often, yes. Tell us which part of your work does not fit; the team that builds Xrero looks at it.

Want to see the system? A 20-minute demo on your own numbers.

Book a 20-minute demoTalk to us on WhatsApp